Spacetoon has recently signed a strategic partnership deal with The Moshaya Family to take the YouTube family channel beyond content creation and into consumer products and new digital media offerings.
Spacetoon will turn the YouTube channel into a lifestyle franchise across a variety of consumer products including toys, animation series, video games and FMCG designed to target and entertain kids and families.
This official partnership announcement was followed by the revealing of the new brand identity for The Moshaya Family which featured a new logo. The new brand identity is considered to be the first action towards building a strong brand positioning in the market for YouTube influencers. As a result, this will pave the way for companies which look for partnership opportunities to boost their businesses through products for kids and families.
“This is truly one of the most exciting partnerships that we have ever [been] involved with,” says Ahmad Weiss, commercial director, Spacetoon. “We’re so thrilled to be collaborating with the pioneer in family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products”.
Following this announcement, Spacetoon has already partnered with Toy Pro to launch toys for The Moshaya Family brand in the Dubai markets alongside working on wide range of consumer products.
For Spacetoon, the deal adds to the company’s growing roster of MENA clients which includes brands such as “Dragon Ball Super.”
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